The term used for one person seeing an ad online.

Click-throughs divided by ad impressions.
An ad message that you see across the top of a webpage.

Nickname for original web content (weblog) generally short and informal, and invites feedback from readers.

A software program that helps you navigate on the internet (Explorer, Chrome, Safari).

The action of clicking on a link.

The number of people that clicked on an ad as a percentage of those that saw the ad.

A tiny piece of information, stored on the browser for the purpose of identifying the user.

Cost of advertising based on the number of clicks received.

Media term describing the cost of 1,000 ad impressions.

Common characteristics used for population or audience segments, ie, age, gender, household income, etc.

A form of online advertising where an advertiser’s message is shown on a website, typically in a box at the top or bottom or to one side of the page.

The unique name that identifies a website site. (

Banner ads, links or advertiser sponsorships that appear in e-mail newsletters, e-mail marketing campaigns and other commercial e-mail communications.

The adobe format used to display animation on a Web page.

The invisible line below which you must scroll to see content on your screen.

The number of times an ad is delivered to the same browser in one session.

Displaying (or preventing the display of) content based on automated or presumed knowledge of the target’s position in the real world. Relevant to both PC and mobile data devices.

A measurement of the times a webpage is seen.

The number of ads available for sale on a website.

Internet Protocol (IP) numerical address assigned to each computer so that its location and activities can be differentiated from those of other computers.

Specific word(s) entered into a search engine by the user that results in a list of websites related to the keyword.

A clickable connection between two websites/webpages. Formally referred to as a hyperlink.

Process of sending out ads on mobile devices.

The number of times the page is actually seen by the user.

An advertising platform where the cost of advertising is determined by how often a person clicks on the ad.

Entry on a review site, social media page or blog.

A request for information.

Unique users what visited the site over the course of the reporting period.

An application that helps users find information online (Google, Yahoo, Bing etc).

A type of internet marketing that makes your website/ad show up in specific internet searches. You are only charged when a user clicks on your link.

Process of working to ensure your website appears prominently in a search for what you do and where you do it.

A computer that distributes shared across a network or the internet. Also called a “host.”

The number of different visitors to a website.

The website address as it appears in the browser’s address field. For example, is the URL of this page.